Reflect.

Welcome to my blog! I share helpful info about my health experiences, simple mental models that have helped me in business, and insights on the current health landscape.

Price vs Value: The Difference Most Clinicians Miss Aug 12, 2026

One of the biggest mistakes clinicians make when they enter the world of business is not understanding the difference between value and price.

Once you get that they’re not the same thing, you’ll sta...

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The 3 Reasons Most Health Pros Never Make the Money They Want Aug 06, 2026

The 3 Reasons Most Health Pros Never Make the Money They Want

If you’re a physio, chiro, osteo or any kind of health pro and you’re struggling to make the money you want… this is for you.

In this bl...

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How To Sell Treatment Packages Without Feeling Salesy Jul 30, 2026

If you’re a physio, chiro or anyone in the health field and you struggle to know what to say when pitching treatment packages… this one’s for you.

I taught this exact sequence to a massage therapy cl...

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How Do I Stand Out As A Clinician? May 05, 2026

'How do I stand out as a clinician?' you wonder.

'Make content!' is what social media agencies will say.

'But it's all the same,' you reply.

'Do it anyway!' It's all about the algorithm!'

Don't ge...

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What's Next For THE NDIS? Apr 22, 2026

About a year ago I wrote that there's high likelihood of NDIS collapse. I gave three main reasons:

1. Political/Optical
2. Financial
3. Organisational

A year later, it's looking like at least two of t...

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Clinic Owners: How to Get Your Time Back Oct 22, 2025

You’re seeing 50 patients a week, everyday your calendar is booked out and you think you’ve made it as a clinic owner.

But your staff turnover is high.

You find yourself always thinking about work.

...
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3 Ways to Charge Higher Prices as a Health Professional Oct 15, 2025

There was a recent article that came out from the Australian Physiotherapy Association that talked about the standard physiotherapy rate across Australia. One of the key findings was that physiotherap...

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3 Reasons WHY your Higher Price Plans AREN'T Converting Oct 07, 2025

You've just finished an initial consultation and your patient is ready to begin their treatment plan next week.

When you explain the expected duration, which for the example of this blog, is six week...

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What I Learnt Consulting with a 20-mil Revenue Business Oct 01, 2025

A couple of weeks ago, I sat down with a couple of decision makers for a health business that does 20-million per year in revenue. If you're an aspiring clinic owner who feels inspired by a business t...

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How We Increased This Clinic's Weekly Consults by 20% in 6 Weeks Aug 20, 2025

I just finished 6 weeks of clinic coaching and consulting with Elite Edge Physiotherapy in Sydney and by the end of our time together, we achieved an average increase of 20% in their weekly bookings. ...

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Is it unethical to SELL in healthcare? Aug 12, 2025

It's wrong to sell in healthcare. 

It's wrong to have financial incentive in healthcare.

It's wrong to make money in healthcare.

If you're struggling with these thoughts, do you also struggle with....

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Why Selling Packages in Healthcare WON'T Work (and when they will) Aug 06, 2025

'The best way to get your patients to spend more is to offer packages,' said some business guru who has never run a health business. 

I've consulted with multiple practises that have package offers b...

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