Reflect.

Welcome to my blog! I share helpful info about my health experiences, simple mental models that have helped me in business, and insights on the current health landscape.

What does marketing ACTUALLY mean for health practitioners? Jul 29, 2025

I don't like marketing...

It's so salesy...

It's all about showing off and that's not me...

But deep down you know marketing is important because when you look at your calendar...

There are empty ...

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Why you DON'T want to raise your prices Jul 22, 2025

You're calculating your financial return for this year and made the stark realisation that your operational expenses are almost 1:1 with your revenue - with just a bit to spare. 

Sadly, this means th...

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Yes, AI will replace clinicians. Jul 17, 2025

Thanks to my clickbait title, you might now be wondering 'I KNEW IT!'

But it's just clickbait. I don't believe AI will replace clinicians at all. I think AI will actually enhance the value of clinici...

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Not able to retain patients/clients? This is why. Jul 07, 2025

It's because you're not setting big enough goals...

That's something you've DEFINITELY heard before, so I don't believe there's anything new for me to add here. 

Instead, I'm going to explain to you...

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Is the NDIS about to collapse? Jul 02, 2025

In the last month, I've heard multiple people in the industry talk about their challenges with the proposed changes to the NDIS. As most of my audience are in the physio, chiro or osteo space, many of...

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Can't Set Patient Expectations? Understand This Jun 25, 2025

When I was 13, I asked my mum for a pull-up tower that I'd seen at Rebel Sport. It was approximately $297 and at the time, mum told me that finances were tight... but if I managed to get a few A's at ...

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Struggle with Price? Understanding Price vs Value Jun 18, 2025

Do you ever feel like you have no words... or you don't have the ability to speak when you start talking about price? 

It's anxiety provoking, and you're not sure how to deal with it.

Well, the good...

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How to Become an Expert WITHOUT Saying 'You're an Expert' Jun 14, 2025

Have you ever sat in a consult and noticed that your patient has raised eyebrows that suggest they don't 'trust' you?

It happens a lot - and it's a completely natural occurrence in health. After all,...

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The MOST Important Skill that Drives Treatment Outcomes Jun 04, 2025

 I had a conversation once with a guy who had MULTIPLE PhDs who was complaining about how stupid people were.

He said something along the lines of... 

'Why do people not listen to what I say? I'm th...

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How to PITCH CONFIDENTLY in UNDER 5 Minutes May 28, 2025

So... what's the difference between your short and long consult?

This is the question that stumps many young clinicians.

But it's not JUST clinicians, it's actually the clinic owners as well. 

If y...

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Understanding WHY we Undervalue Ourselves as Health Professionals May 19, 2025

If you don't value your skills, you have self-worth issues.

And you have to stand in front of a mirror for 5 minutes everyday...

And practice positive affirmations...

Because that's what you need t...

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Why CONFIDENCE is Important in the Clinic May 14, 2025

Omg...

There's a patient over there...

What if I don't give them the right diagnosis?

What if I fail to give them the correct treatment plan?

What if I'm just shit?

I get it. You just want the pa...

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